Andhra Pradesh Tourism organised the first ever international hot air balloon fiesta in the state - “The Araku Balloon Festival 2017” from November 14th - 16th at the picturesque Araku Valley. Mandated to E - Factor - a prominent Indian company that specialises in such endeavours, this unique event was conceptualized with the core objective of giving a fillip to tourism in Andhra Pradesh and to promote Araku as a key destination to visit.

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